Build effective and dynamic communication between governments, the public and stakeholders on the positive impacts of the logistics and freight transportation sector in Greater Montreal.
Promote the Cluster’s activities and ensure the industry’s outreach to extend the freight transport and logistics community’s outreach.
ONGOING KEY PROJECTS
In charge of this working group Yves Murray, Project Manager : ymurray@cargo-montreal.ca
As part of the Lean & Green Canada certification program:
Development of the CargoM 2023-2025 strategic plan
Development of a platform to promote the many resources of the St. Lawrence River entitled Cap Saint Laurent jointly with the St. Lawrence Economic Development Council (SODES), and signing of a funding agreement with the Ministère des Relations internationales et de la Francophonie (MRIF)
Discussions on whether or not to maintain Working Group 2 – Communication and Outreach, or replace it with a communications committee dedicated to Working Group projects
Promote the advantages and economic benefits of the freight transport and logistics sector for Greater Montreal to governments, the general public and stakeholders.
Actively participate in the international outreach of the Cluster and Montreal’s transportation and logistics hub.
Achievements
Strategic monitoring and promotion of CargoM’s activities, its members and its partners on various social media (LinkedIn, Twitter, Facebook) and publication of monthly newsletters and appearances in the media (more details on P. 21 CargoM in the media)
Distribution of press releases, notably on the launch of the Trucking Career Immersion Program (TCIP), on the 2021-2022 year in review, on the new media monitoring report and on the 7th Career Day in Transportation and Logistics
Launch of InterModal, a daily media monitoring report dedicated to the logistics and freight transport sector, with 2,000+ subscribers to date
Large-scale promotional campaign for the sector as part of the 7th CargoM Career Day (radio, newspapers, social media, etc.)
Compilation of the TACT opinion survey – 96% satisfaction rate of Cluster members and partners
Update and distribution of the study conducted in 2013 by KPMG: Profile of the Logistics and Transportation Sector in Greater Montreal
Design and distribution of a thematic logo highlighting CargoM’s 10 years of activities
As part of the Lean & Green Canada certification program: